Fox News is a uniquely destructive force.
Over the past year, Fox has leaned even further into its extremist programming. In addition to routinely broadcasting bigoted, divisive rhetoric, they have pushed deadly misinformation about COVID-19 more than 13,500 times in 2020, as well as advanced the “big lie” that lead to the insurrection byquestioning the outcome of the election nearly 800 times after Fox called the election. What’s more, Fox News has crowned xenophobic white nationalist Tucker Carlson as the face of the network across all hours of its programing on cable and its streaming service, Fox Nation.
Many major brands have taken a stand and pulled their ads from Fox News or dramatically scaled down their ad buys. The dangerous conspiracy theories have metastasized from prime time across the entire network, including and especially during Fox’s so-called “straight news” shows. At this point, when brands choose to place ads on Fox News, it’s all but guaranteed that controversy will be coming their way.
While Fox News earns more from cable subscriber fees than it does from advertisers, the advertiser money only serves to add to the bottom line of a company fundamentally built around extremist lies, anti-vaccine misinformation and dangerous conspiracy theories. Financially supporting Fox News’ dangerous misinformation bigotry, and hate is guaranteed to damage the reputation of any brand aligned with the network and there’s no reason anyone has to underwrite that.