Fox News is bad for business.
Fox News is bad for business. Financially supporting Fox News’ lies and extremism is guaranteed to damage the reputation of any brand or shareholder. Aligning with Fox is a gamble — and no one should roll the dice and underwrite Fox’s deadly and self-serving lies. Your money and your investment fuel Fox’s misinformation and put your brand at risk.
Why have so many brands stopped advertising across Fox News? It’s simple: Fox News isn’t just toxic, it’s deadly. And Fox continues to let its viewers and advertisers pay the price while the network profits.
Fox may have fired Tucker Carlson, but don’t be fooled. They have no intention of backing away from the venomous strain of white nationalism and conspiracy theories he fed to Fox’s prime-time audience. With its ratings plummeting after Carlson’s ouster, Lachlan Murdoch has confirmed: “There’s no change to our programming strategy at Fox.”
The lasting lesson of Carlson’s departure from Fox is how much he was able to get away with on-air and how long he was able to get away with it. Carlson’s reign, coupled with Muroch’s claim that there is “no change” to Fox’s programming strategy illustrates how committed Fox remains to lies and extremism as a business model.
Although documents released during Dominion Voting Systems’ lawsuit against the network show various high-level Fox News personnel admitting under oath, and in private text messages and emails, that they never believed the lies and conspiracy theories about the 2020 election that their network spread, the network continues pushing lies and baseless theories about American elections and the January 6 insurrection to this day.
Fox News is still Fox News – at any hour of the day. Changes to Fox News’ weekday lineup should further frighten advertisers, as they show that the network continues to double down on a business model based on racism, extremism, and lies. The network is amplifying a new wave of bad actors, including Jesse Watters, Jeanine Pirro, Maria Bartiromo, and Greg Gutfeld. Fox’s unrestrained bigotry — from pushing the white nationalist “great replacement” conspiracy theory to fearmongering about so-called “critical race theory” to attacking trans kids — is core to its future.
In an open letter to media buyers during the television industry’s 2021 upfront period, a coalition of more than 40 nonprofit organizations urged media buyers not to buy advertisements on Fox News, warning that any ad spend on the network would fund the promotion of COVID conspiracy theories, bigotry, and lies.